Site architecture

There are 3 main areas

• Design
• Functionality
• Marketing

Design

Taking the elements of the specification we produce a web site that will support the objectives.

Functionality and technical applications

Front-end system

• User login and data capture
• Search facilities
• Information request systems
• Message board systems (Forum)
• Content, Services and products
• Home page design
• Site map index
• Web links, RSS news feeds, download manager, image gallery

Back-end systems

• User management database
• Content Management system
• Site content input & editor control
• Message board Forum system
• E-marketing with Bulk Email system
• Reporting systems for site usage

Other Considerations

• Security
• Hosting
• E-mail accounts, anti-spam and anti-virus protection
• DDA Compliancy:
  • Constructed to comply with DDA  W3C and html 4.01
  • Text only version using www.accessiblesite.co.uk

Marketing

Search engine optimisation

By using client-specific software applied to the CMS site, it is possible to optimise the “search engine friendly” structure and content. This involves modification of page references, revision of meta-tags, and text editing to match common search engine requirements.

Search engine submission

User traffic to the web site can be increased over time by submission to search engine facilities. This process involves direct submission to a pre-selected group of search engines on a regular cycle over 6 months or longer.

Monitoring reports are produced for client review.

Sponsorship

Certain search engines allow sponsorship and “pay-per-click”. These features can be arranged on behalf of the client.