Steve Davies

Consultant: 2005 to date: Product Management and Web Support

• Contract Consultant for Automotive and Industrial clients
• Development of Commercial and Support web sites
• Development of Product Literature
• Management, Marketing and Web Development expertise
• Development of customer data capture strategies
• Implementation of email and web hosting, SEO and submission

Facom UK : 2003 - 2004: Product Manager, Diagnostics

• Participated in Business re-organisation to separate brand responsibilities
• Accountable to the Technical Director and Site Manager for the profitable development of the diagnostic equipment range marketed through world-wide distribution channels.
• Responsible for the growth of the Sykes-Pickavant brand in all markets
• Responsible for achieving the development objectives by identification of trends, competitor activity, setting sales and margin objectives, range development and introduction
• Range: electronic products manufactured by Facom UK
• Mixed product life cycles with a high rate of change

Facom Tools : 2000 to 2003: Product Manager, Engine Tools

• Accountable to the Group Marketing Manager for the profitable development of the engine tools & diagnostic equipment range marketed through world-wide distribution channels.
• Responsible for the growth of the Facom & Sykes-Pickavant brands in all markets
• Responsible for achieving the development objectives by identification of trends, competitor activity, setting sales and margin objectives, range development and introduction
• Range: Timing lights, multimeters, engine tools and electronic analysers, pressure testing gauges, technical books and training courses.
• Mixed product life cycles with a high rate of change.

Sykes-Pickavant: 1989 - 2000: Marketing Manager, Technology

• Accountable to the Head of Marketing for the profitable development of the diagnostic equipment range marketed through world-wide distribution channels.
• Responsible for achieving the development objectives by identification of trends, competitor activity, setting sales and margin objectives, range development and introduction, and the use of advertising and promotion.
• Range: Timing lights, multimeters, exhaust emission analysers, engine and electronic analysers, pressure testing gauges, technical books and training courses, garage equipment.
• Mixed product life cycles with a high rate of change.

Lucas Aftermarket Operations:1986 to 1989 Product Marketing Manager

• Accountable to the Product Group Manager for the profitability of the £9.5m per year range of electronic fuelling, ignition, diagnostics, sensors, instrumentation and body electronics.
• Sales growth reached 28% per year.