- Launched over 600 new products in 15 years
- Formulated support web site new technology products and contributed to the structure and content of the corporate web site
- Planned, negotiated with suppliers and launched MOT Gas Analysers & Smoke meters, reached target sales
- Created expansion plan for serial analysis to to achieve primary position in Europe
- Implemented a product transfer plan to move the centre of diagnostic equipment production to a new site within a Business 400 environment
- Introduced staff and customer training programmes in home and export markets
- Prepared new catalogues, promotional leaflets and videos, press releases, and trade and road-show displays
- Prepared annual forecasts, strategies, product and market plans for major distribution channels
- Negotiated purchase prices and established selling prices to maximise margins
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