Sykes-Pickavant: Marketing Manager, Technology: Planned and launched over 500 new products to meet customer needs | | Formulated web page content for new technology product and contributed to the structure and content of the corporate web site | Prepared detailed commercial assessment process for new products; introduced this process to all product ranges | | Created product specification for innovative high technology vehicle systems analyser; planned for year 2001 launch | 
| Introduced new serial and gas analysis products to S-P distribution channels and the parent Facom group  
| Introduced staff and customer training programmes in home and export markets; prepared slides, overheads, text, demonstration rigs; implemented new Training Centre | Prepared new catalogues, promotional leaflets and videos, press releases, trade and road-show displays, manuals and packaging | | Planned, negotiated with suppliers and launched from 1991 to 1996: - MOT Gas Analysers & Smoke meters reaching the target sales over £6 million
- MOT Smoke meters (2000/1), forecast target value over £2 million
- contributed to new Field Service facility
- developed and released new Calibration and Service Contracts
|  
| Commissioned and published diagnostics book | | Implemented a business transfer plan to move the centre of diagnostic equipment production to a new site | Organised a diagnostic equipment company following acquisition, establishing new marketing policy, distribution agreements, and business accounts package | | Prepared detailed annual forecasts, product plans, market plans and strategies for all major distribution channels. Determined launch stocks, controlled stock levels and build forecasts | Negotiated purchase prices and established selling prices to maximise margins. Operated within budget expenditure targets on stock and promotional support |
|
Curriculum Vitae 
